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Smart Chip Technologies (OTC:
SCTN) is a Software
Technology Company with a "gateway" Patent and end-to-end Smart Rewards Management
System. Smart Chip Technologies licenses its loyalty business process patent to
Companies that are building smart chip solutions for North American, Asian, and
Australian markets. Additionally, SCTN markets its smart card expertise and loyalty
system globally to banks, retailers, OEMs, system integrators, and CRM systems.
On the heels of one of the first and longest running successful U.S.
smart card loyalty programs, Smart Chip Technologies is launching its next generation
loyalty solution. e-llegiance™ is the multi-platform smart chip loyalty application
engineered for EMV, Global Platform, and MULTOS compliance to simplify credit/debit
card integration. This state-of-the-art Loyalty Program Management System is compatible
with existing magnetic-stripe and bar code cards, and is forward compatible with
the next generation of mobile commerce devices including smart cards, point-of-sale
terminals, handheld PDAs, laptops, TV set top boxes, smart key fobs, and mobile
phones. The loyalty system is also designed for compatible integration with applications
such as electronic payments, CRM, transit, gaming, access, and security. SCTN
provides complete rewards program management, transaction processing, and accounting
services through its Loyalty Central™ software and back office operation.
Industry
luminaries are forecasting the North American Smart Card market to reach $3 Trillion
by 2008 (Smart Card Alliance, 2001). The convergence of traditional retailing
with global e-commerce and m-commerce, combined with the demand for fraud-resistant
financial transactions and EMV (Europay/MasterCard and Visa) deadlines, is driving
the migration to smart chip-based payments. Nearly 2 billion magnetic stripe payment
cards in use today are expected to convert to smart cards by 2006. Smart
Card markets are emerging globally and Smart Chip Technologies (SCTN), with its
next generation rewards program management system in development and gateway-patents,
is in the middle of this wave. What
makes a card or consumer device "smart" is the microchip embedded in it. The microchip,
which replaces the magnetic stripe commonly found on the back of other transaction
cards, allows the storage and management of large amounts of data for one or more
Financial, Telecommunications, Transportation, Security, Access, Healthcare, and
Retail applications. SCTN's patent covers any application where customer loyalty
data is stored on a portable device (chip/card) by a terminal or another base
device. The Companys smart chip integrated platform will enable
merchants and banks to instantly process loyalty credits and rewards.
Loyalty Central™
and e-llegiance™
provide maximum flexibility in the real-time management of click-and-mortar incentive
programs, establishing business continuity across the physical, mobile, and virtual
worlds. |