| Loyalty
Central software and back office operations provide complete loyalty program
management, transaction processing, accounting services, redemption, and fulfillment
services. Smart Chip's backend loyalty processing system is the loyalty-clearing
engine just as ACH is the payments engine for payments clearing. Loyalty Central
is Smart Chip's integration of the back-office software, data and methodology
used to provide loyalty program management services. It is a flexible,
parameter driven platform that provides consumer and merchant account management,
general accounting, settlement and disbursement. It is in essence, the transaction
processing system and database repository for multiple loyalty applications. Smart
Chip can host Loyalty Central computer processing or clients can license
the software to run in their own facility. The Loyalty Central
database represents a powerful repository of data collected at the point of service.
As volume grows, the database will become a key source of valuable information
for merchants and consumers. With emphasis on continuous availability, the system
is designed to run 24x7, fully fault-tolerant, with automatic fail-over to backup
systems in the case of hardware or software failure. It is designed to be fully
scalable to any magnitude of processing power required, and can host many clients
or be dedicated to a single client. Smart
Chip Technologies' turnkey customer retention solution: 
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